The RoastPlan standard
Sunday's coffee is roasted Saturday morning. One town over.
Grocery-store beans are often months past their roast date, and even good mail-order coffee spends a week in transit. Flavour peaks in the first few weeks. Most coffee has already spent them before you pour.
Yours skips the wait entirely: roasted Saturday morning in Ajax (to the roast, grind, and grams you set) then hand-delivered to Pickering on Sunday, free. About a day off the roast, every single week. Watch one order travel the week.